Home Pro Coach  ×  Coding Clave Media — Full-System Partnership
For Home Service Business Owners — Roofers · HVAC · Plumbers · Contractors

We Fill Your Calendar With BOOKED & CONFIRMED JOBS. Without You Touching the Marketing.

We build your entire marketing system from scratch — content, ads, landing pages, automations, and a trained call center. Then we book your appointments for you. Built by a contractor with 12+ years in home services, executed by the digital team at Coding Clave Media.

Complete done-for-you system — content scripted, ads managed, leads followed up, appointments booked
Organic-first, then paidbuild what works before scaling it with budget
Speed-to-lead automations — 5-minute response fires the moment a form is submitted
Call center sourced, hired & trained — confirmed appointments land on your calendar
Sales & close coaching included — convert every appointment you sit
Book My Free Strategy Call
🔒

Free. No obligation. 20–30 minutes. We look at your market and show you exactly what your system needs to look like.

$25
Low CPL · Meta Ads
30%
Lead-to-Sit Rate
$667
Avg. CAC at $60 CPL
12+
Yrs in Home Services
Organic Content BuiltPaid Ads Managed Landing Pages LiveAutomations Active Call Center Hired & TrainedAppointments Confirmed Sales Coaching IncludedBusiness SOPs Delivered Speed-to-Lead Under 5 MinCRM Fully Connected Organic Content BuiltPaid Ads Managed Landing Pages LiveAutomations Active Call Center Hired & TrainedAppointments Confirmed Sales Coaching IncludedBusiness SOPs Delivered Speed-to-Lead Under 5 MinCRM Fully Connected
CODINGCLAVE
MEDIA
// The Digital Engine Behind Home Pro Coach

Home Pro Coach teaches contractors what to build and why.

Coding Clave Media is the Fort Lauderdale-based digital agency that builds and runs it for you — Meta campaigns, GHL pipelines, landing pages, automations, and full-funnel reporting. Every system, every dollar, every lead tracked and optimized by people who live inside home services marketing.

$25
Min. CPL Achieved
5 Min
Lead Response
GHL
CRM + Pipeline
CCM_SYSTEM.deploy
$ initialize --client roofing_contractor
→ Market: Orlando / South Florida
✓ Meta Ads — campaigns scripted & live
✓ GHL pipeline — leads flowing
✓ Landing page — conversion-optimized
✓ Speed-to-lead — 5-min auto-response
✓ Call center — sourced, hired, trained
✓ SOPs + sales coaching — deployed
$ status --funnel
CPL: $25–$100 · Sit Rate: 30% · CAC: $667–$1,800
$ verdict
Why This Partnership

COACHING PLUS
EXECUTION.
NOTHING MISSING.

Most programs give you the knowledge and leave the execution to you. We don't. You get the coaching and the agency doing the work.

🎓

Home Pro Coach: The System

12+ years of contractor experience turned into a complete business operating system — curriculum, SOPs, sales training, and coaching built for home services only.

Knowledge + Framework

Coding Clave: The Execution

Fort Lauderdale-based digital agency running Meta campaigns, GHL automations, landing pages, and full-funnel optimization. We don't advise — we build and run it.

Built & Managed For You
🔁

The Organic → Paid Loop

We prove your message with organic content first. What works gets scaled with paid budget. Your best real-footage clips become your highest-performing ads. Zero wasted spend.

Organic Fuels Paid
📞

Call Center Built Into the System

We source, vet, hire, and train your appointment-setters. Agents scripted on your offer. Leads that come in get called in under 5 minutes. You show up to close.

Confirmed Appointments
📊

Every Dollar Tracked

CPL, cost-per-sit, cost-per-sale — tracked in your GHL dashboard in real time. We kill what doesn't convert and scale what does. You always know your numbers.

Full-Funnel ROI
🏗️

A Real Business, Not a Hustle

SOPs, team structure, hiring frameworks, estimating, project handoff — every operating procedure a growing home service company needs to stop being held together by one person.

Business OS
The Full System

EVERYTHING
DONE FOR
YOU.

Not a course. Not partial help. We build and run your complete marketing engine — end to end. When everything is connected, the whole thing actually works.

// CODING CLAVE × HOME PRO COACH — AUTOMATION SYSTEM FLOW LIVE
📲
Organic Content
📣
Meta Paid Ads
🖥️
Landing Page
Auto Response
📞
Call Center
📅
Confirmed Appt.
🤝
You Close
01

Organic Content — Scripted & Posted

Every script written for your trade and market. Posted every week by CCM. Your brand shows up without you lifting a finger.

Scripted + Published
02

Paid Meta Ads — Scripted, Built & Managed

Ad scripts written, creatives built, campaigns launched and managed by Coding Clave. Best organic content becomes your highest-performing paid ads.

Organic Fuels Paid
03

Landing Pages — Built to Convert

High-converting pages for your services and local market. Copy, layout, forms — all built and optimized by CCM. You don't need to know what a landing page is.

Built + Optimized
04

Lead Response — Automated in GHL

Lead fills your form — GHL fires instantly. Text, email, follow-up cadence running in under 5 minutes. Speed-to-lead wins the job. You're always first.

Automated Day One
05

Call Center — Found, Hired & Trained

We source, vet, hire, and train your rep on your offer. Agents ready now. Confirmed appointments land on your calendar. You show up and close.

Agents Ready Now
06

Sales Coaching & Closing Training

HPC coaches you and your team to convert every appointment. Phone, in-home close, objections — all of it trained through the program.

Ongoing Coaching
07

Business Operating Procedures

Full SOPs for running a real home service company. Project management, team structure, estimating, job handoff — built by someone who ran all of it.

Full Business OS
08

One Ecosystem. No Gaps.

Organic feeds paid. Paid hits the page. Page fires the automation. Automation books the call. Call center confirms. You close. CCM tracks every dollar.

End-to-End
Real Numbers — Orlando Roofing Market

WHAT META ADS
ACTUALLY COSTS
IN YOUR MARKET.

Full-funnel benchmarks — cost per lead, cost per sit, cost per sale. Built from real Florida roofing campaign data, not guesses.

Cost Per Lead (CPL)
Low
$25
Average
$60–$100
High
$160+
Cost Per Sit (Appointment)
Low
$100
Average
$200–$350
High
$900+
Cost Per Sale (CAC)
Low
$600
Average
$1,000–$1,800
High
$3,500+
100
Leads In
@ $60 CPL avg
30
Appointments Set
30% sit rate
9
Jobs Closed
30% close rate
$667
Cost Per Job
vs $14k avg roof
// The Lever That Changes Everything

Responding to a lead in under 5 minutes makes you 100x more likely to make contact than waiting 30 minutes. That one automation — already built into your GHL setup — is the difference between a $667 CAC and a $5,000 CAC.

// Orlando Market Reality

Orlando is a hybrid storm + retail market. Hurricane Milton 2024 created a massive demand surge. The 15–17-year insurance non-renewal rule creates steady year-round replacement demand. Your CPL ceiling is under 10% of a $14k roof.

HOME PRO COACH × CCM00:00
🎬
REC — ONCE A MONTH
Content Creation
● Included in Every Package

SHOW UP ONCE.
WE DO THE REST.

You film one day a month. That's it. We handle everything before, during, and after — scripts, editing, posting, and repurposing into paid ads. Your content machine runs on autopilot.

  • We script everything before you show up — you read, you talk, you be yourself. Zero prep stress.
  • One session = weeks of content posted across Facebook, Instagram, and Google by CCM.
  • Real footage = real trust. Homeowners hire people they feel they already know.
  • Organic feeds paid — best clips repurposed into Meta ads for max reach and ROI.
  • Full gear & setup guide included — exactly what to buy, how to set it up. No guessing.
// Gear & Setup Recommendations — Included
Camera SetupLighting Guide Microphone Rec.Location Tips Phone MountsBudget Builds Pro Builds
How It Works

CALL TO
SYSTEM LIVE.

Exactly what happens after you book — step by step, nothing hidden. Home Pro Coach coaches the strategy. Coding Clave executes every technical piece.

1

Free Strategy Call

We look at your business, market, current setup, and goals. We find the gaps and map the right system for you. No pitch, no pressure.

Free20–30 MinNo Obligation
2

Brand & Market Audit

CCM reviews your online presence, your competitors, and your market. We find what's working, what's broken, what's missing — the foundation for everything we build.

Competitor AnalysisBrand Review
3

Content System Built & Live

Scripts written for your trade and market. Monthly film day scheduled, gear guide sent. CCM posts consistently from week one.

Scripts WrittenFilm Day SetGear Guide Sent
4

Landing Pages & GHL Automations Live

Conversion-ready pages go live. Lead fills the form — GHL fires automated response instantly. Text, email, follow-up cadence. No lead falls through the crack.

Pages BuiltGHL ActiveCRM Connected
5

Meta Ads Launched

CCM scripts the ads, takes your best organic content, builds creatives, launches and manages every campaign. We scale what works, cut what doesn't.

Scripts WrittenCampaigns LiveSpend Managed
6

Call Center Hired & Trained

We source, vet, hire, and train your rep on your offer and market. Confirmed appointments land on your calendar. You close.

Agent SourcedTrained on OfferAppointments Booked
7

Sales & Operations Coaching

HPC coaches ongoing closing, follow-up, and objection handling. Full business SOPs so your company runs like a real operation — not a one-man show.

Sales CoachingClosing TrainingBusiness SOPs
What You Get After

YOUR BUSINESS
ON THE OTHER
SIDE OF THIS.

📅

A Full Calendar

Qualified, confirmed appointments booked every week. Stop chasing leads. Start closing jobs.

🤖

A System That Runs

GHL automations and follow-up running automatically. Leads handled even when you're on a job site.

📈

Profitable Ad Spend

Every dollar tracked by CCM, every Meta campaign optimized. Your budget produces real jobs — not just clicks.

🎬

Content Without the Grind

Show up once a month. We script it, you film it, CCM posts and repurposes it. Weeks of content from one day.

🏢

A Real Business

SOPs, team structure, operating procedures. Building a company — not just staying busy.

🗓️

No More Slow Seasons

Marketing running year-round. Pipeline built in summer so January is never a scramble again.

Qualify Yourself

IS THIS RIGHT
FOR YOU?

✓  This is for you
  • Home service business owner — roofing, HVAC, plumbing, landscaping, remodeling, or any trade
  • Doing little to no marketing, or running ads that aren't converting
  • Tired of unpredictable referrals and no consistent lead flow
  • Want to grow but don't have time to figure out marketing yourself
  • Have a crew or ready to build one — want to lead a real business
  • Open to coaching, systems, and willing to show up once a month to film
  • Ready to stop being the only one holding everything together
✗  Not the right fit
  • Side hustle or solo operator with no intention to scale
  • Unwilling to follow a system or take coaching seriously
  • Looking for a quick fix with zero commitment
  • Outside the home services industry
  • Not ready to invest in building a real marketing operation
The Real Problem

GREAT AT THE
WORK. NOT THE MACHINE.

Most home service owners are excellent at their trade. The marketing, follow-up, and sales system — that's a completely different business. Nobody taught you that one.

📉

Ads That Bleed Money

You spend the budget, get a few calls, close nothing. The problem isn't the ads — it's that the landing page, follow-up, and script aren't built to work together.

📵

Leads That Go Cold

Someone fills your form. You call an hour later. They already hired someone else. Automated instant response — built in GHL — is the entire difference between the job and a miss.

🔄

Feast & Famine Every Year

Slammed in summer. Scrambling in January. Without a real system running year-round, you'll always be at the mercy of the season and the referral pipe.

We fix all of it.

Home Pro Coach + Coding Clave Media was built for this moment — by someone who lived every one of these problems before solving them, backed by an agency that executes every piece.

Book a free strategy call →
Book Your Free Strategy Call

STOP GUESSING.
START GROWING.

The call is free, 20–30 minutes, zero obligation. We look at your business and your market and show you exactly what your system needs to look like.

Built by a contractor. Executed by Coding Clave Media. Proven in the field. Built for home services only — not adapted from some generic framework.

// Free strategy call  ·  No obligation  ·  Response within 24 hours
// Powered by Home Pro Coach × Coding Clave Media — Fort Lauderdale, FL
// If we can't help you — we'll tell you on the call and point you in the right direction.

// Free  ·  No pressure  ·  No obligation  ·  Response within 24 hours