HOME PRO COACH
Every system your business needs.
Home Services · Nationwide

We send you leadsand book your estimates

30+ qualified appointments. Every month.

Your team confirms them. Your closers run them. We handle everything that happens before the phone rings.

Meta ads · CRM build · 25 creatives in month one
Time before most agencies' leads get contacted
45 minutes
Time before ours do
60 seconds
The real problem

You've bought leads before. That was never the problem.

You've paid Angi. You've paid HomeAdvisor. You've paid an agency that sent 200 form fills and four of them answered the phone.

What happened after the lead came in was the problem. Nothing did — for 45 minutes, sometimes two hours — and by then the homeowner had already booked with whoever called first.

So we don't stop at the lead. Every lead we generate gets contacted, qualified and scheduled. You get both: the pipeline and the appointments on your calendar.

Why video

You're asking a homeowner to let a stranger into their house.

A photo of a finished roof doesn't build trust. Seeing your crew, your trucks, real people talking straight to camera — that does.

Static images don't move on Facebook and Instagram anymore. The feed is video, Reels are video, and the algorithm rewards what holds attention.

Video turns a scroll into a booked estimate.

Why speed

A Facebook lead is not a Google lead.

Most agencies run them like they're the same. Someone searching Google already decided they need a new roof. Someone on Facebook was looking at their nephew's vacation photos when your ad interrupted them.

That lead is real. But it has a shelf life measured in minutes, not days.

That's why we contact the homeowner in under 60 seconds, qualify them inside 10, and get them scheduled before the impulse cools.

Speed isn't a nice-to-have on Meta. It's the whole mechanism.

What you get

Everything we build, and what it's worth

The Estimate Engine
Month one build & ongoing
#
Item
Value
1
The Estimate Engine

Full Meta ad management — Facebook and Instagram — engineered around booked estimates, not clicks, not impressions, not form fills.

$3,000per month
2
The Creative Vault

25 UGC-style and AI-produced creatives in month one, then 10–12 every month after. Predominantly video — Feed, Reels and Stories — with supporting statics. Meta burns creative faster than any platform. Most accounts die of fatigue by month three. Yours won't.

$2,500per month
3
The Home Pro OS

A full-stack CRM built around your service lines, your territory and your crew structure. Not a template — configured to how you actually run.

$5,000one-time build
4
The 60-Second Strike System

Lead submits, homeowner gets a text instantly, you and your team get an instant alert to call. First contact inside 60 seconds, 24/7.

$2,500one-time build
5
The 10-Second Qualifier

An automated conversation asks the qualifying questions immediately — service type, timeline, property, scope. This is what separates a Meta lead from a Meta appointment.

$1,500one-time build
6
The Pipeline Autopilot

Every lead auto-routes, auto-tags and auto-advances. Nothing sits in an inbox. Nothing gets forgotten on someone's desk.

$1,500one-time build
7
The Show-Up Sequence

Automated pre-appointment messaging that introduces your company, sets expectations and reminds the homeowner — so your confirmed appointments hold.

$1,500one-time build
8
The Scale Path

Monthly reporting on cost-per-estimate and close rate, plus a defined roadmap for scaling spend as the numbers hold.

$750per month
Month one value
$18,250
Ongoing monthly value
$6,250
You pay, month one
$5,500
Every month after
$4,000

Month one covers your full system build — CRM, automations, pipeline and 25 creatives — plus your first month of management.

Meta ad spend up to $5,000 a month is managed at no additional cost. You pay Meta directly; we never touch your money. Above $5,000, management on the additional spend is 10%. At $10,000 a month in spend that's $4,000 + $500 = $4,500 in fees.

Who runs your account

Two people. Both in the account.

Most agencies have media buyers who've never sold a job, or sales coaches who've never run an ad account. You get one of each.

Alex DeLuca

Alex DeLuca
Systems and sales

Thirteen years in home improvement. Door to door, lead gen, running sales teams, project management. Still running his own trucks today.

Thousands of sales reps interviewed. Hundreds hired and trained, for every seat in a home service company — from the first setter to the project manager closing out the job.

  • 13 yrsin the trades
  • $1M/mobiggest sales team he's built

Mitchell Lawrence

Alex DeLuca
Paid media

Put his first client on Meta ads in 2019 and has been buying ads every day since. Not consulting on ads. In the account, spending money, every day.

He shows you the account. He tells you what he's testing and why. Nothing held back.

  • $2M/moad spend under management
  • ~50active clients right now
  • 462jobs finished on Upwork
  • 4.9 / 5across 259 reviews, 100% job success

30 a month is where we start.

This isn't built to get you a few more jobs. As the numbers hold and spend increases, the system scales with it — more creative, more volume, more appointments.

Alex has built and run a sales team producing $1M a month. Mitchell manages $2M a month in ad spend across roughly 50 accounts. That's the ceiling we build toward, for operators who can close and deliver at that level.

Optional add-on

Don't have anyone to call these?

The Confirmation Desk — $500/week

You're about to have 30+ estimate appointments a month landing on your calendar. Somebody has to confirm them, chase the no-answers and reschedule the cancellations. If that somebody doesn't exist yet, we'll build it for you.

We recruit, train and place a dedicated setter who works inside your CRM. Not a shared pool, not an answering service. One person, your account, your scripts, your pipeline.

  • Confirming every booked estimate before it hits the calendar
  • Working the no-answers and callbacks so nothing dies in the pipeline
  • Rescheduling cancellations instead of letting them evaporate
  • Keeping your CRM clean so your reporting means something

Cancel anytime. Add to any Estimate Engine plan.

Straight answers

Questions you're already asking

I've been burned by agencies before.

So has everyone we talk to. The difference is where our job ends. Most agencies hand you leads and call it a day. We're accountable to a number of appointments on a calendar — something you can count without logging into a dashboard.

Who's actually running my account?

Mitchell. In the account, daily, same as he's done since 2019. He'll show you the account and walk you through what he's testing and why. Nothing held back.

Who makes the videos? I'm not going on camera.

You don't have to. We produce UGC-style and AI-generated creative in-house — no shoot to schedule, no crew to hire, nobody standing in front of a camera. If you want to be the face of your brand, that converts well and we'll make it easy. But nothing here waits on you.

Why is month one more expensive?

Because month one is when we build everything — your CRM, every automation, your full pipeline and 25 creatives. That work happens once. After that you're paying for management and fresh creative, not construction.

Why only Facebook? What about Google?

One channel run correctly beats two run halfway. Meta gives us volume, targeting control and creative testing speed Google can't match at this budget, and our system is built to convert exactly this kind of lead. Once Meta is producing consistently, Google Search and Local Services Ads are the natural next layer.

Aren't Facebook leads junk?

They are when nobody calls them for two hours. Ours get texted in under 60 seconds and qualified before your team touches them. What reaches your calendar is a homeowner who answered questions about their project and picked a time.

My team is already stretched.

Your team's only job here is confirming and running estimates. Everything upstream is automated. And if confirmation capacity is the bottleneck, we'll staff it for you.

Your competitor calls that homeowner in 45 minutesYou'll call in 60 seconds

30+ estimate appointments. Every month.